Hey • Moin • Привет • Hey • Moin • Привет • Hey • Moin • Привет • Hey • Moin • Привет •
Hey, Moin, Привет!
I’m tony
I design small worlds that resonate big. Visual Designer, Motion Nerd, Passionate Creative with strong opinions and fresh ideas. The following principles are what drives my work:
Over the past 8 years, I’ve combined my background in print and packaging with a fascination for digital and interactive design, bringing a unique perspective to every project I work on.
Whether I’m building brand systems, directing teams, or exploring motion identities, I design for emotion. Especially for those who didn’t expect to feel it.
Hey there, I’m Tony.
I design small worlds that resonate big. Visual Designer, Motion Nerd, Passionate Creative with strong opinions and fresh ideas. The following principles are what drives my work:
01.
I believe Emotion is a Function
People often talk about the purpose of a design and in doing so clearly separate function from emotion—I don’t believe in this separation. Whether I’m building brand systems, directing creative, or shaping motion identities, I aim for emotional resonance. To make people feel something is an ambition that creates impact and connection in the first place.
And that emotion has to start within the team. If the designers making it don’t feel anything, how can the people experiencing it be expected to?
02.
Opposites are fun, not scary
Loud and quiet,
Colorful VS Monochrome,
Serious Or With Humour.
The interplay between contrasts usually leads me to the most interesting results. Even when the goal is clarity, I look for the weird angle. If the strategy says “calm,” I’ll surprise myself with a 180 BPM drum ’n’ bass track. Curiosity should never be negotiated away to fit within corporate habits. If something feels strange but human—hell yeah, embrace it.
Someone patching a hole in their jeans with tape.
I Love
to
A typo on a menu that accidentally suggests a new dish.
Collect
A receipt crumpled too quickly, like someone wanted to forget the purchase.
Oddities
Things you’d normally scroll past or step over. These don’t always end up in the work directly, but they shift something in how I see. The friction between the polished and the impulsive is where things start to feel real.
04.
Motion is all about Storytelling
Because a good story is moving. And good Motion has a story to tell. It makes a brand relatable and reveals what it thinks, feels, and speaks. It's where design starts to think, react, and change, adding a sense of living personality.
Only one Thing left to do ...
You’ve seen what I care about. You’ve felt what I aim for.
Let’s create something that hits just as hard.
