Standing Out in a Legacy Industry

Project Description

Two powerhouse women, each with an impressive background in high-end luxury markets, saw an opportunity to introduce fine lab-grown diamond jewelry to the world. United by a shared vision of diamonds as symbols of individuality and empowerment. Two powerhouse women, each with an impressive background in high-end luxury markets, saw an opportunity to introduce fine lab-grown diamond jewelry to the world. United by a shared vision of diamonds as symbols of individuality and empowerment.

Deliverables

A new brand identity including Logo, Art Direction for 3D Product Renders, Photoshoot, AI Imagery, Campaign Material, Website, Pitch Decks and Store Front

Credits (C) 2024
Strategy

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Art Direction

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Design

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Project Management

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Client

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Parties Envolved

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Ioanna N. Kyrtatou

Ashley Deckers

Alex Lanting, Anton Chertkov, Gökhan Kaman, Rogier Knoops, Ilaria Casa di Bari

Rory de Graaf, Marlies Olbertijn

Paula Schulman-Guenter, Barbara Klopper

Resoluut, Delve Jewellery

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