ChatGPT ain’t got nothing on Mr. Koreander. Because if there’s one thing this creative communication agency has, it’s personality. Over the past years Mr. Koreander evolved from a content creator to a more strategic partner for brands. So the time came to evolve its own brand accordingly. The new visual identity puts character at the core. Expressive, quirky and flexible. Just like Mr. Koreander’s people. The design combines a bold palette with a flexible and outspoken font, provided by Ohno! The curvy rectangles can be combined when related, resulting in a dynamic, yet clear form language. The logo is updated with a reference to the origin story of Mr. Koreander: The Never Ending Story. Using Falkor as the flexible flying dog that stretches across the screen. As Mr. Koreander is all about personality, its people couldn’t be left out the brand’s new identity. With an easy-to-use-by-everyone kit, they can playfully include themselves as assets in the design. Giving the overall brand that true personal touch it deserves. Mr. Koreander now shows what it tells: that expressing yourself makes you evolve - as a brand and as a person.

Brand identity, Brand guidelines, Digital design